The wise reader reads the book of genius not with his heart, not so much with his brain, but with his spine.
                                                                                                                                                        — Vladimir Nabokov

In this study, we compare the physiological and neural correlates of music- and poetry-induced chills/goosebumps. The goosebumps episodes will be identified using a mini-camera (goosecam). Individuals who are aware of experiencing goosebumps in response to music and poetry are invited to participate in our study.

Here is the movie about the study

Publication

Wassiliwizky, E., Koelsch, S., Wagner, V., Jacobsen, T., & Menninghaus, W. (2017). The emotional power of poetry: Neural circuitry, psychophysiology and compositional principles. Social Cognitive and Affective Neuroscience, 12 (8), 1229-1240. doi:10.1093/scan/nsx069